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I confess. Prior to learning about SEO software and Web promotion trade, I thought Google was incredible. I Used Google to look for everything from celebrities, to pictures, to news to odd gadgets and unquestionably trusted the search outcomes. Then I heard about SEO programs and an entire field centered on website marketing, and my attitudes changed. But even prior to that, after doing a bit of philosophical analysis, I got an inkling that search engines, Google included, know far from all, and share with the users a fraction of what they know.

My search escapades soon convinced me that Flikr is a more comprehensive image data bank, that with the assistance of Digg I can get quality news stories without the need to rummage through Google SERPs (rummaging seems more fitting than Google search), and people search is better administered by Facebook. It seems that when I look for odd objects on Google, the results are almost always messy, to put it mildly. Try searching for SEO tools and other SEO connected topics on Google and you are just about prepared to lose your self-control. I mean, come on, what’s the connection between SEO applications and employment websites or online casinos? It happens in my disappointment.

So when news of seo software review and the entire industry revolving around it came into my modest worldview, my qualms about webpages appearing on first page of Google grew manifold. Do they deserve to be there and who is to blame, Google or site promoters using SEO products. The moral quandary is huge. Do I seize using my SEO rank checker or do I stop using Google instead? I concluded that I can’t boycott Google just yet. At least not till the worthy competitor enters the market. For now I will keep juggling between Blekko, Google and the above methods to complement the SERP mess that Google is. And, oh,yes, I will keep playing with my SEO programs.

Truth is that SEO products is the reason why folks like myself get some visibility on the net. Sophisticated as they are, Google search algos are unlikely to find some little guy and rank his domain well. In this respect, I remain a strong admirer of SEO apps and organic search. If it was all about the cash, the multinational giants would squish me before I knew it. And there are hundreds of businesses on the Fortune list! But here is something else that irks me and other backlink checker users, I am sure. There are individuals who invest in SEO tools and use them to sell shoeson career sites and such. What we have is junk that not only permeates the web but is also highly valued by search engines.

What is the user reaction to this? They search for SEO application reviews and will instead find junk search findings. They get disillusioned. So much for the “Internet democracy”. Does this mean that SEO product and service industry is harmful? Probably not.

The abusers of SEO apps have to stop bastardizing the Internet but it’s like asking hackers to stop hacking. The unfortunate thing about it is that black hat SEOs are overusing the prospect to be seen on the Net that is given to the average person like myself. For now we just have to live with them. We can only wish that Google will put more effort into finding the schemers unethically using SEO programs, and if Google doesn’t, the new search engine will.